This article focuses on helping you promote your business so that you are selling more and winning new customers at every opportunity. We know (as business owners ourselves) that marketing and promoting your own business can be difficult with all of the other responsibilities that you have to deal with. Take a look at the 5 easy steps below for some key points to get you started and into a marketing routine.
Where will customers find out about your
products & services?
Define your goals - what are you trying to achieve?
Sell products & services
Win new customers
Raise awareness of your business
Use the time of year to help you achieve your goals
Customers and potential customers will be have different needs depending on the time of year.
For example, Christmas time people will be looking for gifts, the New Year is about being healthy and starting your resolutions.
Plan your marketing based upon dates like Valentine's Day, Mothering Sunday, Summer Holidays and anything else that will be of interest to your customers.
Be regular & shout about your business!!
Research from the Chartered Institute of Marketing states that someone needs to see an advert at least seven times before it means anything to them.
It's the same principle for most marketing and promotion. Yes, you will get the occasional person who sees one of your promotional messages once and acts upon it, but to improve results look at what you're trying to achieve and communicate that message across all of your available channels (i.e. repeat on Twitter and Facebook, add it to your website, display a poster and send an email to customers).
Get into a routine
Start to build a routine to your marketing. Take small steps and over time you'll have a well oiled marketing machine that takes very little of your time.
Try things like:
Plan ahead: Have a 3 month rolling plan to give a realistic course of action.
Social Media: Write all of your posts in a document so you can reuse them.
Use tools like Hootesuite to schedule your promotional messages in blocks.
Create a bank of imagery: Create a few images a month to use on social media, your website & email and before long you'll have an arsenal of great promotional literature.
Print Posters & flyers: Perhaps not as regular; around once a quarter use flyers and posters to help you sell seasonal packages & offers.
Use the 2015 Marketing Calendar to plan ahead
We've finished the 2015 Marketing Calendar. It features all of the opportunities in 2015 and you can automatically add these dates and reminders into your own diary.
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